Applicants must have at least seven (7) years search marketing experience in an interactive agency environment.

Four-year degree required / Master’s preferred.

Key duties of the role include:

• Serve as the agency expert for both paid and natural search strategies • Identify and establish new search relationships and partnerships • Partner with all agency teams to ensure synergies with paid and natural search campaigns • Lead key SEM client presentations and strategic discussions • Author or contribute to whitepapers regarding research, analysis, best practices for search • Develop ongoing customer reports and analysis, which yield qualitative and quantitative trends for ongoing SEM efforts • Stay up-to-date on and advise internal staff and clients of the latest trends in SEM • Collaborate with the Business Development team for SEM product development • Work directly with Business Development team on SEM sales opportunities • Manage key vendor/partner relationships • Manage team of in house experts in Louisville, KY • Daily management of paid search campaigns for LFI and its clients across tier 1 and tier 2 engines • Research and strategy development for paid search campaigns • Reporting, analysis and findings presentations of paid search campaigns both internally and externally (client) • Lead weekly paid search / SEO strategy meetings • Manage high budget / high conversion campaigns in third party management system (Search Ignite) • Support other interactive marketing initiatives including Social Media Marketing endeavors such as blogs, podcasts, social networking, viral campaigns, etc. • Keep up to date with online and search marketing news, trends, best practices and algorithm changes and implement as necessary • Understand the client’s product, markets, the competitors, and their marketing objectives and goals • Coordinate and optimize paid and organic search marketing strategies • Work with analytics team to evaluate the success of the search marketing strategy, and recommend enhancements

• Deep understanding and passion for internet-based activities • Ability to work under pressure and meet critical deadlines • Advanced understanding and use of Microsoft Excel • Experience using current best practices for PPC / SEO management • Experience with major paid search listing providers, tracking tools such as Click Tracks, Ominiture’s Site Catalyst, bid-management systems and keyword research and development tools • Excellent verbal, written and communication skills • Confidence in dealing with clients and staff in a professional manner • Attention to detail and proven problem solving skills • Experience with Social Media a definite plus