The American Medical Association (AMA), the nation’s largest professional Association of physicians, has a dynamic opportunity for the right individual. As part of the AMA’s Physician Engagement team, the Director, Segment Marketing will strategically drive and lead the implementation of all physician member market segment marketing programs to help grow AMA membership. This includes leading the team in the design and execution of marketing programs and messaging that achieve deeper engagement with prospects and customers; Driving a strong pipeline and acquire new customers; Working with B2C and B2B marketing teams to develop and support marketing strategy, pipeline acceleration, and campaigns.
Lead development, management and implementation of member marketing strategies and plans for program development, including AMA’s affinity program portfolio, messaging, packaging and distribution. Bring strategy to life by developing assigned value propositions, promotions and communication initiatives within the full marketing mix including: creative, media, content. Leverage all delivery channels to enhance physician engagement.
Monitor, measure, review, and evaluate competitive marketing initiatives. Assess comprehensive customer strategic positioning relative to trends, physicians and competitors in order to identify opportunities for growth. Collaborate with key cross-functional partners to identify opportunities for growth and build cohesive value proposition statements. Assist in the development and analysis of consumer insights to develop effective marketing strategies and messaging.
Develop strategy to execute marketing plans with AMA partners that drive the pipeline and build the AMA brand. Provide thought leadership to drive recognition in the marketplace. Recommend creative, cutting edge tactics of execution as part of ongoing marketing and communication plans. Collaborate and influence internal and external partners to drive awareness, affinity and business performance, in a way that delivers on AMA’s brand strategy and mission in an impactful way.
Develop and provide effective leadership for the newly developed marketing team and implement directional strategies. Manage all administrative and human resource responsibilities for the team including but not limited to: organizational plans, budget and salary plans, performance tracking and reporting at the individual and group levels. Provide ongoing leadership, training, and development.
Bachelor’s degree in marketing or business required. MBA preferred
12–15 years of comprehensive knowledge of sales and marketing, with capacity to extend that knowledge to staff to build an effective sales and marketing strategy
10 or more years of experience leading and managing direct reports along with management and leadership skills to coordinate multiple staff and functions involved in managing marketing
Exposure to a broad range of traditional and non-traditional consumer marketing techniques/vehicles (e.g., advertising, digital, social media, PR, community marketing, etc.)
Experience in consumer packaged goods preferred
Comfort with ambiguity and a changing environment
Ability to drive decisions through critical thinking and structured problem solving
Demonstrated ability to think strategically, plan, and execute marketing programs that achieve measureable objectives
Strong collaboration and communication skills with a successful track record of influencing subordinates, peers, management and external partners to achieve measurable results
A passion and ability for building and honing talent in others.
Demonstrated ability to analyze relevant data, insights and information to identify opportunities and develop strategy and plans to address
High level of knowledge, experience and proficiency with web-based technology
Team player with strong interpersonal skills with an ability to work cross-functionally as well as independently
Occasional travel required
The AMA offers competitive salaries, including an incentive plan; excellent benefits and progressive technology. Our office is a business casual environment and we respect work-life balance. https://ama-assn.csod.com/ats/careersite/JobDetails.aspx?id=538&source=DMA. The American Medical Association is located at 330 N. Wabash Avenue, Chicago, IL 60611 and is convenient to all public transportation in Chicago.
We are an equal opportunity employer, committed to diversity in our workforce. All qualified applicants will receive consideration for employment. As an EOE/AA employer, the American Medical Association will not discriminate in its employment practices due to an applicant’s race, color, religion, sex, national origin, sexual orientation, gender identity and veteran or disability status.
THE AMA IS COMMITTED TO IMPROVING THE HEALTH OF THE NATION
Improving the health of the nation is at the core of the AMA’s work to enhance the delivery of care and enable physicians and health teams to partner with patients to achieve better health for all.
Our policies, initiatives and advocacy are grounded in research and evidence-based best practices that support physicians and patients in three vital areas:
o Collaborating to improve health care ...that helps people live longer, healthier lives
o Accelerating change in medical education with visionary partners and bold innovations
o Working with physicians to advance initiatives that enhance practice efficiency, professional satisfaction and the delivery of care
The AMA believes that if physicians and patients work together to improve the health of people, we will ultimately improve and strengthen the health of the nation.
Better health. Better lives. Better nation.
For commenting policies, see our Code of Conduct: http://bit.ly/1aEMHr2