As a member of APA’s marketing team, the membership marketing manager will be responsible for driving marketing planning initiatives from conception through completion in order to achieve organizational goals related to membership recruitment and retention, with emphasis on member engagement and member value.
Partner with marketing staff, internal clients, communications teams, and other internal or external stakeholders to develop creative, impactful marketing strategies that achieve organizational goals for membership recruitment and retention
Build approved marketing strategies into comprehensive marketing plans, including applicable timelines and measurements of success
Monitor and report results of marketing efforts in a timely manner to appropriate decision makers, and adjust tactics based on performance
Implement appropriate aspects of marketing plans across all channels by effectively managing scope, schedule and budget. Develop collateral materials including writing strong promotional copy.
Ensure alignment of certification, events and program marketing plans with membership recruitment and retention efforts
Provide direction to content marketing associate and cross-departmental content teams to create and curate content for various channels in order to support inbound marketing strategies and generate leads
Develop strategies for supporting centralized marketing efforts for APA’s chapters and divisions
Actively participate in and lead cross-departmental project teams as needed
Research and apply marketing best practices and identify opportunities for continued professional development
Provide creative guidance and manage relationships with graphic designers and other vendors, ensuring adherence to APA brand guidelines, achievement of project goals and quality standards, and timely completion of deliverables
Other duties as assigned
Bachelor’s degree required
Minimum of 5 years of experience working in marketing or communications required; experience working with professional associations preferred
Demonstrated ability to build and maintain strong working relationships with a track record of successfully collaborating with all stakeholders
Must be organized, goal-oriented and have a strong attention to detail
Excellent leadership skills, as well as written, verbal and analytical communication skills
History of providing outstanding customer service to stakeholders
Highly developed skills with Microsoft Word, Excel, PowerPoint, and Outlook
Experience with automated marketing systems, web content management systems, Google analytics, search engine optimization preferred
APA is a professional membership organization consisting of planners, planning officials, and other professionals and individuals with an interest in planning and a desire to develop great communities. APA’s mission is to provide leadership in the development of vital communities by advocating excellence in planning, promoting education and citizen empowerment, and providing the tools and support... necessary to meet the challenges of growth and change. APA is incorporated in the District of Columbia as a 501 (c) 3 organization, for charitable, educational, literary and scientific research purposes to advance the art and science of planning and the activity of planning -- physical, economic and social -- at the local, regional, state and national levels. The Association includes the American Institute of Certified Planners (AICP), which is responsible for the certification of professional planners and for the enforcement of the Code of Ethics and Professional Conduct.