A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position.
The Integrative Systems + Design (ISD) Division in the College of Engineering is seeking a talented and energetic Marketing Communications Specialist to support its marketing and outreach team. This position will work closely with the Director of Academic Programs and Outreach in planning and executing various communication campaigns through multiple channels to keep the public, the academic/university community, industry contacts and other stakeholders informed of the programs, events, and achievements of ISD’s students, faculty, staff, alumni, and corporate partners. This position is responsible for and participates in a wide range of activities. The ideal candidate will have excellent communication, interpersonal, and organizational skills, attention to detail and a dedication to quality and customer service.
Marketing Team Coordination (35%)
Lead marketing team activities in close cooperation with Director of Academic Programs and Outreach, including facilitation of weekly huddle and daily management of marketing projects and plans/calendar
Keep Director of Academic Programs and Outreach informed about marketing plans/activities and enrollment statuses
Collaborate with Director of Academic Programs and Outreach on the planning and implementation of marketing/sales activities to promote ISD programs, develop new markets, and increase enrollments/applications
In collaboration with the marketing and outreach team, develop annual campaign planning, including messaging and channel strategy for programs and program portfolios
Create messaging, marketing campaigns, and web content for new programs
Update and organize databases for marketing campaigns
Track data and analyze return of various marketing activities to evaluate their effectiveness and provide recommendations for new approaches
Analyze market and make recommendations for updates or additions to ISD program portfolio
Client Relations & Lead Generation (35%)
Generate client leads and nurture relationships to increase and diversify participation in ISD programs
Prepare marketing materials and presentations for marketing meetings, events, and promotional activities
Oversee planning, organization, and coordination of participation in conferences, trade shows, educational fairs, and other events to raise awareness of ISD programs, build relationships, and identify prospective students/clients
Attend campus-wide and off-campus events (e.g. student recruiting events, conferences, corporate education information sessions, etc.) to promote ISD programs
Develop strategic messaging for marketing events
Generate custom program leads through professional programs, career fairs, receptions, and networking events
Coordinate with faculty and company contacts to develop and win custom program proposals
Conduct market analysis, create reports, and make recommendations on potential markets, clients, and programs
Write marketing proposals for professional development programs
Digital Marketing & Content Creation (30%)
Collaborate with instructors and industry partners to create shareable value-added content to drive leads, subscribers, and awareness
Create and manage digital editorial calendar, including web, social, and email marketing publishing schedules
In accordance with editorial calendar, create and edit ISD News stories and digital content for website, social media, email marketing, and quarterly digital newsletter
In collaboration with marketing team, manage AdWords campaigns and oversee budget to increase effectiveness and optimize performance
Create and implement social media campaigns aimed at increasing awareness of ISD, connecting with alumni, and improving communications with target audiences
Bachelor’s degree in communication/marketing or related field
Minimum two years communication/marketing experience including creating and executing marketing plans targeted for internal and external audiences with multi-media channels and a focus on digital channels
Excellent verbal, written, and presentation skills; demonstrated ability to communicate effectively both orally and in writing
Creative thinker with an analytical ability to use data to inform decisions
Excellent project management and time management skills with the ability to follow through on multiple commitments and inspire others to do so
Experience developing, writing, and editing original work for a variety of channels (targeted email, websites, social media, presentations, feature articles) as well as reviewing communication work of others
Demonstrated experience in digital content creation, management, and strategy; including inbound/content marketing
In-depth knowledge of various paid marketing channels and technologies, including paid search (Google AdWords) and social network advertising
Experience with PowerPoint, Excel, Google Docs and media analytics tools
Desire and ability to learn new things, creatively problem solve, and be agile and flexible with change
Be technologically savvy, especially related to websites and social media
Ability to work both independently and as a member of a dynamic team
Willing to travel and attend evening events on a regular basis
Experience working in higher education or non-profit marketing/communications, in particular for online programs
Experience with Asana, Jira, Google Analytics, Constant Contact, and Adobe Creative Suite
Michigan Engineering’s vision is to be the world’s preeminent college of engineering serving the common good. This global outlook, leadership focus and service commitment permeate our culture. Our vision is supported by a mission and values that, together, provide the framework for all that we do. Information about our vision, mission and values can be found at: http://strategicvision.engin.umich.edu/.
The University of Michigan has a storied legacy of commitment to Diversity, Equity and Inclusion (DEI). The Michigan Engineering component of the University’s comprehensive, five-year, DEI strategic plan—along with updates on our programs and resources dedicated to ensuring a welcoming, fair and inclusive environment—can be found at: http://www.engin.umich.edu/college/about/diversity.
The University of Michigan is an equal opportunity/affirmative action employer.
A great university is made so by its faculty and staff, and Michigan is recognized as one of the best universities to work for in the country. The Michigan culture is known for engaging faculty and staff in all facets of the university to create a workplace that is vibrant and stimulating.For two consecutive years, the Chronicle of Higher Education has placed U-M in its "Great Colleges to Work For..." survey. In particular, the university earns high marks for strong relations between faculty and administrators, a collaborative system of governance, strong pay and benefits, and a healthy work/life balance.