Full Time 40 hours Grade 052 Marketing Med Ctr Schedule 8 AM-5 PM Responsibilities Job Summary: The writer is responsible for developing effective and creative marketing content for projects and campaigns for use online (website and social) and in print. The ideal candidate will be passionate about all aspects of writing â” researching, identifying the key themes, and adapting it up for use in a variety of media. Will also be highly motivated, organized, team-oriented and creative with a friendly and outgoing personality. Essential functions: Write a broad range of new and existing marketing communication including website content, emails, clinical guides, Search Engine Optimization (SEO) articles, banner ads, social media ads, and fliers. Assist in the creation of scripts for videos designed to inform, educate, and tell compelling patient stories. Ensures compliance with client consent/release. Work directly with department administrators and clinicians to discover, gather, evaluate, and create compelling stories to be used across all digital platforms. Regularly update website content and other marketing collateral.Read, analyze and evaluate existing website content for reusability and cohesiveness. Edits and repurposes existing copy for improved user consumption and content optimization by search engines. Represent Marketing department in meetings with clinical departments. Assist departments with the identification of written content needs, propose content solutions, and execute agreed upon solutions. Work alongside Creative Director and Digital Marketing Director to define communication standards in regards to audience, voice, and overall communication strategy. Serve as an extension of Marketing creative team, helping to create compelling campaigns that meet various engagement needs.Adapts strategy to changing priorities; achieving timely, cost-effective outcomes for clients. Actively participate and contribute to marketing team's creativity, efficiency and accomplishment of goals. Qualifications: Bachelorâ™s degree and a minimum of 1-3 yearsâ™ experience in marketing, publishing, communications, digital media, or an equivalent combination of education and experience. Ability and desire to be self-sufficient and seek out knowledge and information. Superior writing, editing, communication, and project-management skills, and an ability to craft stories that will satisfy a demanding audience in a competitive marketplace. Strong decision-making and problem-solving skills. Familiarity with InDesign, social media platforms, web content management systems, and/or blogging software. Demonstrated excellence in managing multiple projects simultaneously with thoroughness and precision in a complex environment. Portfolio of outstanding creative work. Demonstrated ability to distill complex clinical and marketing messages into digestible consumer-friendly communications. Adaptable to changing circumstances, direction, and strategy.
About University of Rochester
The University of Rochester is one of the country's top-tier research universities. Our 158 buildings house more than 200 academic majors, more than 2,000 faculty and instructional staff, and some 11,100 students.
Learning at the University of Rochester is also on a very personal scale. Rochester remains one of the smallest and most collegiate among top research universities, with smaller classes, a low 10:1 student to teacher ratio, and increased interactions with faculty.