Looking for a creative writer role in a dynamic, national, publicly traded company? Nelnet's in-house agency is looking for a Senior Writer and Social Strategist. The agency is a 30+ person shop that supports the marketing and advertising for all of Nelnet's 25+ business verticals. We produce award-winning and effective creative that helps move Nelnet businesses forward.
Responsible for the written and conceptual element of the finished creative product for all media. Has leadership and supervisory responsibility over creative writers and associate creative writers, including reviewing copy, ensuring accuracy, and providing learning opportunities. Creates and executes strategy and content for multiple social media accounts, including reporting, ad campaigns, and estimates.
Produces bold, strategic, persuasive, branded creative in all media
Manages/supervises other writers
Develops and executes on creative concepts for all of Nelnet's lines of business
Develops concepts for advertising, collateral, sales promotion, brochures and other communications needed by Nelnet clients
Works with interactive team to develop web and email content and strategies to meet brand objectives
Keeps up on latest writing and social media trends and best practices and shares that information with others
Develops and executes social media strategy.
Ensures all written messages are bold, strategic, persuasive, on-brand, and on-strategy in all media
Provides message development, brand voice, and copywriting for all Nelnet lines of business.
Provides newsletter and feature article research, development, writing, and editing
Checks concepts and copy against the creative brief to ensure it meets strategic goals and objectives
Works in tandem with designers and other writers where applicable
Reviews own projects for written accuracy before final production
Reviews concepts and work of creative writers and associate creative writers where appropriate
Adheres to schedules and deadlines
Works with accounts team to ensure accurate and efficient processes for traffic and job management
Develops estimates for client social media initiatives
Bachelor's degree or equivalent
4-6 years professional copywriting experience - including concepting, writing, editing, and proofreading. Must have leadership and supervisory experience. Client presentation experience required.
COMPETENCIES – SKILLS/KNOWLEDGE/ABILITIES:
Proven mastery of language and grammar
Ability to write for diverse audiences
Technical and promotional writing skills
Excellent proofreading skills
Proven time management skills
Ability to successfully manage multiple projects
Strong attention to detail
Excellent interpersonal, oral, and written communication skills
Highly creative team player
Ability to work independently without direct supervision
Organized and efficient, and able to prioritize workload
Nelnet is an Equal Opportunity Employer, complies with Executive Order 11246, and takes affirmative action to ensure that qualified applicants are employed, and that employees are treated during employment, without regard to race, color, religion/creed, national origin, gender, or sex, marital status, age, disability, use of a guide dog or service animal, sexual orientation, military/veteran status, or any other status protected by Federal or State law or local ordinance. Qualified individuals with disabilities who require reasonable accommodations in order to apply or compete for positions at Nelnet may request such accommodations by contacting Nelnet Talent Acquisition & Recruiting.
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