The World Economic Forum LLC is committed to improving the state of the world by engaging the foremost political, business and other leaders of society to shape global, regional and industry agendas.
With offices in New York and San Francisco, the World Economic Forum LLC is impartial and not tied to any political, partisan or national interests. It is the North American subsidiary of the World Economic Forum, the international organization for public-private cooperation, headquartered in Geneva, Switzerland, under the supervision of the Swiss Federal Government.
The Marketing team is responsible for communicating a clear engagement proposition for the global community to partner with the World Economic Forum. Its objective is to generate seamless, consistently high-value, integrated communications to the Forum's constituents. This role is based in our New York office and will report to the Head of Marketing.
Duties and Responsibilities
Understand the Forum's marketing communications requirements for our business community (Members, Partners, Strategic Partners) and translate them into world-class collateral (email marketing, brochures, website, mobile notifications and TopLink, the Forum's digital collaboration and knowledge platform)
In collaboration with several internal teams, create multi-channel communication plans (events, launches, reports, among others)
Develop a unified approach to email newsletters to diverse Forum communities
Create compelling, on-brand content and texts to communicate complex ideas in a simple, clear way that connects with our audience of the world's top CEOs; government leaders, academics and civil society representatives may also be part of the target audience
Be responsible for writing, editing and proofreading offline and online marketing contents, and work with internal teams to gather input and validate communication pieces
Create and manage production timelines, repurposing of content to different usages
Create content production for Forum meetings in North America
Be design-savvy, creating relevant narratives from complex information in a simple and visually appealing way
Provide support to the Forum's Center for the Fourth Industrial Revolution in San Francisco
Qualifications and Skills
Graduate degree in marketing, journalism, communications or related discipline
6+ years of relevant experience in marketing, journalism, content production
Top-level professional writing skills in English, especially for business/B2B marketing
Extreme attention to detail (spelling, formatting, consistency), highly organized
Mastery of English grammar and vocabulary; additional language a plus
Savvy in digital marketing platforms; working knowledge of Salesforce Marketing Cloud and Salesforce CRM, or similar software
Expert in PowerPoint, Adobe Creative Suite (Illustrator, InDesign, Photoshop) and other business communication tools
Proven track record in the management of complex projects, deadlines and processes, especially in dynamic matrix organizations
Strong ability to propose creative solutions and flexibility to adapt them in a collaborative process
Self-starter, hands-on, committed and passionate, with a service attitude