Our mission is clear. We bring to life a healing ministry through our compassionate care and exceptional service.
We don’t believe in jobs at Mercy, we believe in careers that match the unique gifts of unique individuals; careers that not only make the most of your skills and talents, but also your heart.
At Mercy, you’ll feel our supportive community every step of your day, especially the tough ones. We’re a team and love working that way. That team is expanding, and we currently have exceptional opportunities to help our communities grow.
Reporting to the Director, Customer Relationship Management, the Marketing Database & Technology Manager is responsible for the management & maintenance of databases & tools used in the execution & analysis of Mercy’s marketing efforts. The Manager will partner with Mercy Technology Services (MTS), external vendors, and other internal partners to ensure all initiatives are well-coordinated and implemented across the ministry. The Manager will perform all duties and responsibilities in a manner consistent with the mission and values of Mercy.
High-level Job Requirements
Lead the management of Mercy’s marketing database efforts, including data hygiene, data transformation, and data enhancement projects
Manage integration & adoption efforts for Mercy’s marketing tools & applications, including (but not limited to) CRM, PRM, Marketing Data Warehouse, Automation & Analytics tools
Strong understanding of Integrated Marketing goals & visions and exceptional ability to prioritize & guide work to meet those goals
Essential Duties and Responsibilities
Marketing Database Management
Ensure data integrity so that Mercy’s marketing data is used consistently & accurately in all marketing programs & technologies
Data Hygiene - Ensure sufficient processes to keep Mercy’s marketing data clean & actionable
Audit data sources for changes & trends through reporting & analysis
Marketing Data Warehouse
Key contributor to the build & ongoing maintenance of Mercy’s marketing data warehouse
Liaise with Mercy Technology Services (MTS) to drive timely, appropriate database structure
Understand & prioritize needs of internal marketing partners & translate this into effective planning
Strong understanding & experience with data connections & pipelines
Ensure ability to expand the data warehouse as new consumer data becomes available
Lead efforts to structure marketing data for use in automation & analytic tools
Identify and develop processes to enable Mercy stakeholders to take advantage of the Marketing Technology stack (data management, documentation, dictionaries, dissemination, etc.)
Mentor & encourage technology understanding in Mercy’s marketing team
Possess a strong understanding of marketing automation, consumer data management, digital asset management, marketing analytics, and advertising/promotional technologies
Support & advocate for Marketing’s Operational Cadence across the team
Change Management - Embrace fluidity of the healthcare industry and changes likely to occur in coming years, acknowledging that ministry needs will require role variation for all. Our entire department will be required to accept change and to lead through it.
Because you’re committed to excellence, you understand the importance of being properly prepared for your role at Mercy. That’s why you’ll bring to your role the right set of qualifications:
Bachelor’s degree - Computer Science, Business, Information Systems, Marketing, Statistics, Finance or similar area of study
Master’s degree preferred
5+ years of progressive experience with marketing databases and technology including required:
RDBMS Experience, preferably with SAP Hana or Oracle
Experience writing SQL processes for data transformation & analysis
Experience with CRM (Salesforce experience preferred) and marketing automation platforms such as Salesforce Marketing Cloud
Experience enabling visualization tools such as Tableau, Qlik & Lumira
Experience enabling large data sets for use in Modeling & Analytic projects
Proven track record of working with cross-functional teams and managing multiple high-profile projects simultaneously
Health care experience preferred, but not required
Additional Skill Requirements
Strong project management skills and experience
Understanding of predictive/propensity models & customer segmentation
Analytical with a natural curiosity to measure, test, learn and iterate to get the best results possible
Credible and articulate, with excellent oral and written communication skills
Innovative and creative thinking balanced with pragmatism (big-picture thinking)
Intellectual horsepower (highly analytical and strategic)
Drives for results in prioritized manner (balanced sense of urgency)
Listening skills, minimal ego (listen first, then respond)
Organized and attention-to-detail approach (strong tactical execution)
Highly resourceful (stretches people and money; compresses time)
Agile (can adapt quickly to a changing environment)
Collaborative (works with peers across many functionalities within the company)
Financially minded (P&L responsibility and mindset)
Ability to work both independently and collaboratively
Meticulous attention to detail, with an overall passion for continual improvement
Ability to thrive in a fast-paced, high-energy environment
Possess high degree of integrity and moral character
Organized, reliable self-starter with strong creative thinking, analytical, problem-solving, decision-making and interpersonal skills
Excellent negotiation skills
Consultative and collaborative style with a results-driven approach
Ability to influence and manage change in a positive and collaborative manner
Ability to travel occasionally as needed
We’ll Support You at Work and Home
Our foundations are built on dignity and respect. Modern Healthcare Magazine named us as a “top 100 places to work.” We go out of our way to help people feel welcomed. We offer day-one comprehensive health, vision and dental coverage, PTO, and employer-matched retirement funds, even to part-time employees. We’re proud to provide tuition reimbursement to help you grow and learn new skills.
What Makes a Good Match for Mercy
Compassion and professionalism go hand-in-hand with us, along with exceptional quality care. Having a positive outlook and a strong sense of advocacy is in perfect step with our mission and vision. We’re also collaborative and are not afraid to do a little extra to deliver excellent care – that’s just part of our commitment. If that sounds like a fit for you as well, we encourage you to apply.
Internal Number: 2017-759429
Mercy is the 5th largest Catholic health system in the U.S. based on net patient service revenue, serving in 140 communities over a multi-state footpoint through several touch points including outreach ministries and virtual care. Mission: As the Sisters of Mercy before us, we bring to life the healing ministry of Jesus through our compassionate care and exceptional service.Our Vision: We are the people of Mercy Health Ministry. Together we are pioneering a new model of care. We will relentlessly pursue our goals to get health care right. Everywhere and every way that Mercy serves, we will deliver a transformative health experience.