A role with Target Digital Media & Search means being close to the action of delivering profitable sales to Target.com and bringing the business's multichannel vision to life. You'll create and implement industry-leading digital media plans for Brand & Category Marketing while staying on the cutting edge of emerging digital media innovations. Cultivating an environment of full-team engagement, leadership and personal development, you'll be a champion for open communication and program transparency.
As a Sr. Trading Analyst you will leverage your position as a subject matter expert in social activation to help meet the needs of the Target Media Network business. This person must have the ability to take a data-driven approach to content, audiences, and media, with an eye toward technological advancements that will make Target first-to-market in the social media space. This person will oversee the execution of TMN's social campaigns, helping to improve process and efficiencies in order to ensure campaign goals are consistently achieved. An ability to collaborate across teams and disciplines is a must.
Additionally, this person will work with social media platforms on guest experience, campaign management, and engagement and analytics as we lead innovation and advancement of media buying technology in the social space.
Bachelor degree required (4 years)
3-4 years of experience in digital marketing focused on analytics or media execution, of which, 1-2 years 'hands-on-keyboard' executional experience in real-time biddable marketplaces, such as search, social, and/or programmatic
Track record of thinking strategically, delivering results and managing operationsProven ability to collaborate across teams within an organization
Strong analytical skills and data acumen
Ability to solve problems creatively and effectively
Experience developing and executing content and media testing
Strong verbal and written communication skills
Employer will assist with relocation costs.
Target is one of the world's most recognized brands and one of America's leading retailers. Fueling the continued success of one of the world's most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success.
Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.