Reports To: Vice-President of Marketing, Membership & Engagement
ASAM is searching for a successful Marketing Manager who will drive an integrated strategy and messaging across digital channels, with focus on email, social media, and paid media (including web ads, retargeting ads, and search engine marketing). As a part of the Marketing, Membership and Engagement team this manager also creates and supports marketing print campaigns, collateral creation and digital advertising. This position reports directly to the Vice-president of Marketing, Membership and Engagement.
Oversee email strategy and best practices to ensure high-quality digital marketing activities across the organization, focusing on email, social media and paid media.
Identify and implement strategies to increase traffic and conversions through social and search optimization.
Manage and execute paid social media efforts: Collaborate with internal stakeholders to re-purpose ASAM content for use in lead generation campaigns and webinars
Manage email and social media calendars as part of an overall ASAM marketing and promotions schedule.
Collaborate with ASAM internal team to execute all digital marketing initiatives and campaigns.
Monitor and analyze key engagement metrics across digital channels (open rates/click-through/deliverability/ conversions/etc.) to identify and recommend modifications as needed
Initiate AdWords and Google retargeting ads: Manage web page tagging, web creative and placement of ads for targeted campaigns, providing tracking and analysis post-campaign.
Responsible for generating ad revenue for ASAM.org and select email publications.
Responsible for planning and budgetary control of all digital marketing.
Supervise digital marketing staff (email marketing specialists and graphic designers).
Qualifications: Skills and Experience
3+ years of hands-on digital marketing experience required.
2+ years of supervisory experience required.
1+ year of experience with email metrics and online analytics tools (Hootsuite, Google Adwords, KeyHole Google Analytics) required.
Must have professional social media strategy/posting experience (Facebook, Twitter, Instagram and LinkedIn).
Proven knowledge integrating online marketing channels—including organic, paid, social, lead generation, and microsite landing pages.
Experience working with graphic designers a plus.
Experience in health care association and physician audiences a plus.
Degree in Business, Communications or Marketing preferred.
Data-driven mindset. Demonstrated interest and ability to work with data to inform daily and strategic decisions.
Clear communicator. Clear and succinct communications; easy adjustment to different communication settings and styles; confidence in engaging at all levels across multiple stakeholder groups.
Team Player. Cooperates easily with staff, vendors, and members; understands the concerns and needs of others and realistically manage expectations.
Problem solver. Enjoys solving a variety of problems; innovative and technically creative and provide sensible solutions. No task is too big or too small.
Service-oriented. Responsive and committed to working hard to address client needs.
Solid project manager. Proven project management and organizational skills and can effectively manage multiple projects and tasks simultaneously.
Estimated Time Allocation:
70% Time Spent – Executing digital marketing campaigns
20% Time Spent – Manage and support broader marketing initiatives
10% Time Spent – Administration, reporting and measurement
Benefits of Working at ASAM
ASAM’s work with physicians and clinicians helps millions of patients, families, and communities impacted by addiction
ASAM’s work helps address the vast national crisis of opioids and addiction
ASAM enjoys a strong organizational culture, living by values determined by staff of open collaboration, trust, courage, and connectedness
ASAM is proud to have earned the Sloan Award for Excellence in Workplace Effectiveness and Flexibility
ASAM offers competitive compensation (commensurate with experience) and benefits that include paid vacation and sick leave, transportation reimbursement, medical insurance, and 401k.
Please submit a resume, project writing samples and a cover letter to firstname.lastname@example.org. The letter should describe your interest in the position. Resumes without cover letters will not be considered.
Salary Range: $55,000 to $60,000
(with a robust benefit package)
ASAM provides equal opportunity to all staff. No person shall be discriminated against because of race, color, religion, sex, national or ethnic origin, age, physical handicaps, marital status, sexual orientation, family responsibilities, political affiliation, or any other category that is protected by federal law or the laws of the Maryland.
ASAM is proud to be honored with the Sloan Award for Excellence in Workplace Effectiveness and Flexibility for its use of flexibility and other aspects of workplace effectiveness as a workplace strategy to increase business and employee success. ASAM was one of eight organizations and the only association to be recognized in the state of Maryland.
ASAM is a medical professional society representing more than 6,000 members with a staff of 40 and a $10M annual operating budget. It is an energetic, fast-paced organization with multi-faceted opportunities.