World Wildlife Fund (WWF), one of the world’s leading conservation organization, seeks a Senior Specialist for our Online Advertising program at our Washington, DC office. The Senior Specialist Online Advertising plans, develops, and implements direct response marketing programs for WWF in the US, including online advertising, Direct Response Television (DRTV), email acquisition, and partnerships as relevant to the role. The position plays a significant role in driving revenue and new supporters using both proven and emerging technologies for WWF.
Develops and implements the marketing strategy and plans for the acquisition of new monthly donors via DRTV, including working across teams to set and manage the budget, and monitor and report on results, and refine plans as needed.
Leads campaign asset/creative production for DRTV and other ad channels as needed, including strategy development, agency briefing, concept testing/consumer research, production execution and in-market KPI evaluation.
Manages online Lead Generation program for WWF, including working across teams to set and manage the budget, monitor and report on results, and refines plans as needed.
Manages key vendors for DRTV, Lead Generation, and other channels as needed, such as media buyers, creative agencies, websites and others. Manages from pitch to production to delivery, including annual contracts, updated creative and analysis, as well as ensuring that data from vendors is appropriately integrated with internal Marketing teams such as Analysis, Fundraising Operations, Online Marketing, etc.
Analyzes industry and competitive best practices to increase overall performance in advertising, DRTV, and lead generation.
Seeks ways to test and expand integrated marketing campaigns into new technologies, platforms or distribution channels.
Performs other duties as assigned.
Bachelor’s degree is required.
Minimum 6 years of integrated marketing experience required, preferably in direct response fundraising. DRTV and online advertising experience extremely helpful.
Demonstrated skills in developing and executing integrated marketing campaigns, including:
multi-channel creative asset production management, vendor relations, and evaluating consumer research and in-market KPI to make strategic decisions.
Ability to collaborate with other marketing and fundraising teams on all aspects and channels of direct marketing, notably Paid Search, Display and Social Advertising,
Strong analytical skills with a proven ability to leverage data and consumer research to shape strategies and drive outcomes, including collaborating with analysts to define reports, identify KPIs and share results
Outstanding verbal and written communications skills, attention to detail and timeliness.
Excellent project management and organizational skills with the ability to “zoom in” and “zoom out,” operating effectively at a tactical level while also being a strategic thinker.
A self-starter who can collaborate with team members to contribute to integrated marketing goals across platforms.
Please visit our Careers Page, job#20008, to submit an online application including resume and cover letter
Due to the high volume of applications we are not able to respond to inquiries via phone
As an EOE/AA employer, WWF will not discriminate in its employment practices due to an applicant’s race, color, religion, sex, national origin, age, marital status, genetic information, sexual orientation, gender identity and expression, disability, or protected Veteran status. WWF values diversity and inclusion and welcomes diverse candidates to apply.
Our planet faces many big conservation challenges. No one person or organization can tackle these challenges alone, but together we can.
For more than 50 years, WWF has been protecting the future of nature.
The world’s leading conservation organization, WWF works in 100 countries and is supported by over 1 million members in the United States and six million globally. WWF’s unique way of working combines global reach with a foundation in science, and involves action and partnership at every level from local to global to ensure the delivery of innovative solutions that meet the needs of both people and nature.
Protecting natural areas and wild populations of plants and animals, including endangered species, Promoting more efficient use of resources and energy & the maximum reduction of pollution, Promoting sustainable approaches to the use of renewable resources