The Marketing & Advertising Manager develops and manages brand and strategic marketing plans and executes digital advertising campaigns using advertising technology (ad tech) platforms for the Grand Junction area. Responsible for all communications and public relations activities of the department. This position reports to Visit Grand Junction Director.
Essential Duties & Responsibilities:
Manage & execute branding, marketing, and advertising campaigns:
Develops, creates, and implements annual marketing strategy and plan for local (in-market), regional, national, and international markets in earned, owned, and paid media.
Develops Annual Report.
Leads vendor relationships with marketing contract partners.
Plans and manages budgets and keeps accurate accounting records.
Leverages data to analyze and report on marketing performance, making recommendations on adjustments as needed and assists with staff implementation.
Organizes annual stakeholder meeting.
Works with marketing team and advertising contractors to develop, implement, monitor, assess, and evolve creative campaigns, media plans, advertising campaigns utilizing ad tech tools, and data collection.
Develops and maintains strong relationships with local, regional, state and national marketing contacts and colleagues
Keeps abreast of Colorado Tourism Office, USTA, Brand USA, and other Colorado DMO marketing efforts, research and initiatives.
Plans and hosts media/influencer visits, including foreign and domestic group media FAM trips, working with local tourism partners.
Works with marketing team and contractors to develop, execute, and assess public relations and influencer programs, media campaigns, PR plans, pitch calendars, and other media relations activities.
Acts as Visit Grand Junction’s spokesperson in media interviews as needed.
Writes & distributes press releases for events and organizational happenings.
Updates and maintains crisis communications plan.
Develops and maintains relationships with local and regional media; PR contacts in-market, state, and Colorado DMOs.
Maintains database (CRM) of media contacts, writers, editors and influencers.
Works with department and contractors to formulate, execute, assess, and evolve content strategies, production, and calendars.
Oversees the creation, acquisition, and production of creative assets.
Works with content production team members and contractors to manage a strategic content calendar for the website, blog, email marketing, and social media channels.
Ensures proper tracking, data collection, and ROI reporting for content programs.
Manages relationships with website, social media aggregator, email marketing, reporting, SEO and CRM contractors/services.
Integration and consistency with marketing programs:
Works closely with staff and local tourism partners to ensure integrated branding, campaigns, communication and messaging.
Develops annual international travel trade sales and marketing programs.
Assists with planning, scheduling, and hosting international travel trade FAMS.
Seeks out, assesses, and books opportunities for international marketing and consumer communication, including contractors for writing/developing content and collateral.
Writes, tracks, and executes grant applications, awards, and programs.
Knowledge, Skills & Abilities:
Excellent written and verbal communication skills with expertise in press writing and press relations.
Strong public speaking and presentation skills.
Excellent interview, communication, and media presence skills.
Proficient in Microsoft Office and photo and video design software. Acrobat Pro, Adobe Creative Suite – Photoshop, Illustrator, InDesign preferred.
Expertise in related marketing management & reporting software (e.g., Hootsuite, Sprout Social, Google Analytics).
Creative problem-solving skills, very self-motivated with life-long learning drive.
Great interpersonal skills and professional demeanor.
Proficiency in social media marketing, promotions, communications, analysis & functionality.
Experience with digital communications and content strategy.
Knowledge of and ability to use ad-tech and other marketing related software platforms.
Proven organizational, time management and project management skills.
Multi-tasker with excellent follow-through, and keen attention to detail.
Experience with Customer Relationship Management (CRM) and Content Management Software (CMS) platforms.
Strong sense of ownership and accountability.
Foster a departmental culture of innovation, collaboration, data driven results and accountability.
Travel to tradeshows, media events, and conferences is required.
Must be available evenings, weekends and holidays as needed.
Education and Experience:
Bachelor’s degree or 3-5 years professional marketing and advertising experience
Prior experience working for a destination marketing organization preferred.
Internal Number: 1
About City of Grand Junction
Grand Junction, the western gateway to the Rocky Mountains of Colorado, is located at the junction of the Gunnison and Colorado Rivers, between Salt Lake City and Denver on Interstate 70. A city of 60,000, Grand Junction is the regional center for Colorado's Western Slope and Eastern Utah and serves as the county seat for Mesa County. The county is comprised of several small suburb towns, both rural and urban, that in combination with Grand Junction itself make a total population of over 150,000 in the valley. At an altitude of 4,586 feet, warm summers and moderate spring, fall and winter seasons allow for incredible year-round outdoor recreation opportunities. Surrounded by an abundance of public lands, Grand Junction is also a mecca for world-class mountain biking, hiking, camping, hunting, fishing, rafting, skiing, golfing, rock-climbing, dirt bike and ATV riding. Among Grand Junction's spectacular red cliffs and winding canyons are the 11,000-foot Grand Mesa and the breathtaking 7,000-foot Colorado National Monument. Other attractions include three national scenic byways, extensive public art displays, museums, and a vibrant downtown featuring creative culinary options, shop...ping, Two Rivers Convention Center and the Avalon Theatre. Grand Junction is known as Colorado's Wine Country featuring 23 wineries nearby and hosts community and cultural events throughout the year that include the Junior College Baseball World Series and Grand Junction Symphony.