The Digital Marketing Strategist will lead the digital marketing strategy by collaborating with Marketing Directors and other marketing and sales staff to drive growth through customer acquisition, email strategy, social strategy, SEO/SEM optimization and website content development and management.
This position will develop and track strategies aligned with corporate and marketing goals and key performance metrics to drive customer engagement and search ranking through coordinated marketing plans, strategic promotional campaigns, a consistent brand voice, and use of marketing automation technology.
Essential Duties & Responsibilities:
Digital marketing strategy and analytics
Digital tactic execution
Provide a high level of customer service, display a positive image to internal and external customers, and promote organizational teamwork
Assure a safe and secure environment for patients, staff, guests, and visitors
We deeply value our employees. Working at HBFF includes a comprehensive benefits package, including:
Competitive Health, Dental and Vision Plans Retirement savings plan with employer match Paid time-off Tuition reimbursement
Diverse individuals encouraged to apply. Equal Opportunity Employer: Minorities, Women, Veterans, Disabilities
The Hazelden Betty Ford Foundation (HBFF) is the largest nonprofit addiction recovery organization in the United States. It is also one of the most mission-driven places you will find. The HBFF team is passionate about providing hope and ultimately healing. As a living, growing and evolving institution, the Hazelden Betty Ford Foundation is – at our core- a people-powered organization. HBFF is comprised of 1600+ employees, seventeen treatment sites and produces $190 million dollars in annual revenue. This exemplary organization serves nearly 25,000 people annually and is committed to provide hope and healing for those experiencing addiction to alcohol and other drugs.
What makes this organization unique is its total ecosystem approach to prevention, education, research, advocacy and treatment. All of the parts of the organization work together to inform, develop and deliver evidence- based practices that help people reclaim their futures and restore their hope.
Being “a best place to work” is a strategic goal of HBFF and it's a goal that every employee plays an active role in helping to achieve. Our culture is a reflection of how encouraged and energized we each feel about contributing our ideas and performing to our greatest ability. Join us and do meaningful work.
Bachelor's degree in Marketing, technology or other related field
Proven work experience in digital marketing, including email marketing, web user experience, content marketing, SEO, and social
Proven work experience in email best practice, landing page design, email delivery, and email customer engagement
2-5 years of experience in designing and producing email using an electronic service provider such as Exact Target or Pardot
2-5 years of experience working in a web content management system such as Sitecore or equivalent
Experience in Photoshop, Google Analytics and Salesforce
Expert HTML skills
Strong organizational skills, time management and project management experience
1-3 years of experience using marketing automation technology such as Salesforce Pardot or equivalent