Summary of Duties: The Vice President for Marketing and Communication (VP) will lead WSU in its efforts to increase the University's visibility with a compelling and consistent brand; ensure alignment and synergy of marketing and communication efforts internally and externally; and leverage modern, dynamic, and strategic communication tools and methods to drive desired outcomes in enrollment and fundraising. The VP will play a key role in letting the state, nation, and world know that WSU is one of the leading public universities, preeminent in research and discovery, teaching, and engagement with a clear focus on the academic success and transformational experience of every student. In order to be successful, the VP will be asked to address a set of key opportunities and challenges as follows:
-Create a vision for University-wide marketing and communication -Build a comprehensive, integrated, and modern communication and marketing strategy and plan -Lead the University in creating and delivering a message to elevate WSU into the ranks of the nation's best-known and highest-achieving institutions -Motivate and mentor the University Communications staff and promote a culture of excellence, collaboration, and professional growth -Leverage and harness the power of marketing and communication across WSU
Required Qualifications: A Bachelors degree in a relevant field and ten (10) years of progressively responsible experience in the functional managerial area. A Masters degree in a relevant field may be substituted for up to one (1) year of the required experience.
Founded as the people’s university in 1890, Washington State University fulfills that commitment by transforming lives through education, research, and community outreach. During 2015, the University is celebrating 125 years of delivering life-changing knowledge and discoveries to citizens across the state, region, nation, and around the world. The state’s only land-grant institution and one of tw...o public research universities, WSU provides a world-class education to nearly 30,000 students through its multi-campus, statewide locations and online. The University strives to ensure that higher education is accessible at an affordable cost—a decades-long WSU commitment to the state’s citizens. The University offers more than 200 undergraduate fields of study and 127 graduate and professional degree programs. Many academic programs win recognition nationally for excellence. WSU is one of just 108 public and private universities in the United States—out of more than 4,500—singled out for its “very high research activity” by the Carnegie Foundation for the Advancement of Teaching. The University’s research agenda is focused on addressing challenges in health, sustainability, smart systems, national security, and opportunity and equity. WSU is a major driver of Washington’s economy, partnering with many of the state’s leading industries, including agribusiness, aerospace, health care, software, and construction. The University is responsible for nearly 20,600 jobs statewide and generates an overall economic impact of more than $3.3 billion annually. The institution’s operating budget expenditures total nearly $2 billion annually.