General Summary The Marketing Specialist will provide a broad range of marketing support for UMass Lowell's Division of Online and Continuing Education (OCE) to support the growth of online and professional education enrollments. Duties include but are not limited to: updating OCE's inventory of marketing materials; proofreading marketing materials and web pages for accuracy and professionalism; supporting OCE's marketing team in tracking direct mail distribution patterns; fulfilling brochure requests and designing promotional items; formatting text files for importing into databases and updating web content through web forms; tracking marketing invoices and reconciling billing discrepancies; tracking marketing/web development production schedule; formatting marketing reports, charts, graphs, tables and presentations in Word and PowerPoint; conducting web research for competitive market analysis; updating Excel spreadsheets with state authorization requirements and deadlines, and helping to prepare documentation for the state authorization renewal process; and submitting program and course information to online advertising portals and web directories as requested.
The University of Massachusetts Lowell is committed to increasing diversity in its faculty, staff, and student populations, as well as curriculum and support programs, while promoting an inclusive environment. We seek candidates who can contribute to that goal and encourage you to apply and to identify your strengths in this area.
Minimum Qualifications -Bachelor's Degree in Communications, Marketing, Design or related field required -Minimum 3 years in a position with similar responsibilities -Higher education marketing experience is desirable -Excellent proofreading skills, strong writing ability and attention to detail a must -Ability to prepare and format reports -Excellent organizational skills required -Document formatting skills required -Graphic design familiarity a plus -Proficiency with Microsoft Windows, PowerPoint, Word, Excel and Outlook are required -The ability to work effectively with diverse groups -Familiarity with Adobe Acrobat, Photoshop and other graphics or layout applications is helpful -Experience with PeopleSoft or a comparable enterprise record keeping system is desirable -Ability to work collegially as part of a team towards shared goals is integral to this position -This position requires extreme attention to detail and the ability to work comfortably and quickly in Microsoft Office applications
UMass Lowell is a public university committed to preparing our students for work in the real world? solving real problems and helping real people? by providing an affordable high-quality education.Whether you?re pursuing a career path or still searching for one, UMass Lowell is the ideal place to discover and achieve your purpose. Our campus is bursting with energy? enrollment is up, new academic ...programs are being launched, and new facilities are being acquired and are under construction. Most importantly, our students are more successful than ever thanks to highly accredited programs, our focus on experiential ?hands-on? learning, and personal attention from our accomplished and committed faculty and staff.