Position Purpose: The Senior Director of Marketing develops and implements strategies for branding, marketing, communications, public relations, and related activities for the Center and its programs and initiatives. The Senior Director of Marketing is responsible for leading and directing all Center activities in these domains to articulate key messages that establish the Miller Center as a leader in the field of social entrepreneurship p and enhance the Center's reputation within SCU and on a local, national, and global basis.
The Senior Director of Marketing directs the efforts of the Center's marketing staff and coordinates with the University's Office of Marketing and Communications and other Schools and Centers within SCU to create and disseminate integrated messaging that builds the overall brand of the Miller Center for Social Entrepreneurship and of Santa Clara University as a differentiated academy of excellence in accord with its Jesuit values.
Essential Duties and Responsibilities: 1) Support the marketing needs of the centers programs (40%). a. Develop and disseminate messaging and collateral that positions the Global Social Benefit Institute (GSBI) and its programs (e.g., GSBI Accelerator, GSBI Online, GSBI Boost, GSBI Network) and the Education and Action Research programs including the Global Social Benefit Fellowship as leaders in their respective fields to social entrepreneurs, impact accelerators, and SCU students, respectively. b. Collaborate with program staff to develop and implement marketing and communications plans to support each programs objectives. c. Collaborate with program managers to develop and execute marketing campaigns as agreed in execution plans d. Ensure that the center website supports each programs objectives.2) Provide both strategic and tactical direction for the Centers marketing efforts (40%). a. Create and implement a comprehensive marketing program that will enhance the centers image and position the center as a leader in the social entrepreneurship sector. b. Provide strategic direction, develop and coordinate all center marketing, communications and public relations activities and materials including publications, social media campaigns, digital marketing, the center website, and media relations c. Articulate the centers desired image and position, assure consistent communication of image and position throughout the center, and assure communication of image and position to all constituencies, both internal and external. d. Provide editorial direction and oversee the design, production and distribution of all center publications. e. Provide editorial direction and oversee the design, production and regular updating of the centers website. d. Act as the centers representative with the media. Develop media strategy and messaging, actively solicit media interest in the center, and ensure regular contact with target media and appropriate response to media requests. e. Lead/collaborate with the universitys Office of Marketing and Communications and other centers within SCU to ensure appropriate coverage for center events and activities; build on their marketing efforts, and ensure consistency of messaging for both the center and the university. f. Consult with the Director of Business Development and University Relations staff to understand what they need to support their fundraising activities; develop and deliver materials appropriate for corporate, foundation and individual donors. g. Ensure appropriate branding and representation of the center in relevant public forums, such as the SOCAP conference. h. Lead in the planning and promotion of center events, including the annual holiday party.3) Provide Leadership as part of the center leadership team (10%). a) Work with center staff and outside constituents to develop and maintain a strategic perspective on center direction, services, and decision-making. b) Recommend short and long-term center goals and objectives to the Executive Director to ensure the overall health and vitality of the center. c) Keep informed of business trends and developments in marketing, communications and organizational management; use this information to help the center operate with initiative and innovation. d) Develop, implement, and monitor systems and procedures necessary to the smooth operation of the marketing/communications/public relations function. e) Develop and coordinate systems for collecting and analyzing input from the centers key constituencies regarding the quality of programs and services and the centers relevance.4) Support center administration (10%). a. Maintain a climate that attracts, retains and motivates top quality personnel. Recruit, train, appraise, supervise, support, develop, promote and guide marketing staff. b. Collaborate with Director of Finance and Administration to develop an annual marketing budget. Monitor expenses for compliance with the established budget. c. Coordinate the appearance of all center print and electronic materials such as letterhead, use of logo, brochures, etc. d. Develop a system for measuring and reporting on the success of our marketing efforts.
Provides Work Direction: Provides direct supervision to Marketing staff. Works collaboratively other Center and University staff, especially the Office of Marketing and Communications.Receives direction from the Executive Director of the Center.
Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The items below are representative of the knowledge, skills, abilities, education, and experience required or preferred.This position requires the ability to effectively establish and maintain cooperative working relationships within a fast-paced diverse multicultural environment.
Physical Demands: The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. In accordance with the Americans with Disabilities Act, as amended, the California Fair Employment & Housing Act, and alt other applicable laws, SCU provides reasonable accommodations for qualified persons with disabilities. A qualified individual is a person who meets skill, experience, education, or other requirements of the position, and who can perform the essential functions of the position with or without reasonable accommodation. Considerable time is spent at a desk using a computer.
Work Environment: The work environment characteristics described below are representative of those an employee encounters while performing the essential functions of this job. Mostly indoor office environment. Some local travel required.
Knowledge: Knowledge of good web design principles and search engine optimization techniquesPreferred Familiarity with the principles and practice of social entrepreneurship strongly desirable
Skills: Leadership experience in marketing, communications, and event planning and management Outstanding interpersonal skills and the ability to represent the Center and the University at a high level with partners, potential corporate, foundation, and individual donors, and others organizations active in the social entrepreneurship arena. Exemplary oral and written communication skills Self-starter with excellent organizational skills and an innovative approach to problem solving, working as part of a team in a non-hierarchal environment
Abilities: Ability to juggle multiple deadlines and deliver accurate and timely materials
Education and/or Experience: Bachelors degree in marketing, communications or a related discipline Minimum of 10 years of relevant professional experience in marketing, communications, public relations, and related fieldsMBA or equivalent professional experience preferred
About Santa Clara University Santa Clara University is a comprehensive Jesuit, Catholic university located in Californias Silicon Valley, offering its 8,800 students rigorous undergraduate curricula in arts and sciences, business, and engineering, plus masters, Ph.D., and law degrees.
Distinguished by the highest retention rate and ranked second among all masters universities in the West by U.S. News and World Report, Santa Clara University is Californias oldest operating institution of higher-education. The University is focused on creating an academic community that educates citizens and leaders who will build a more just, humane, and sustainable world.
Santa Clara University is an Equal Opportunity/Affirmative Action employer, committed to excellence through diversity and inclusion, and, in this spirit, particularly welcomes applications from women, persons of color, and members of historically underrepresented groups. The University will provide reasonable accommodations to individuals with a disability.
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