Requisition Number: STFR003454
Location: Boston Main Campus
Full-time/Part-time: Full Time
The ideal candidate must have experience managing metric-driven cross-channel advertising campaigns. He/she will be experienced in a wide range of marketing activities, including digital areas of social media, content marketing, website architecture, SEO, analytics, ad serving, and CMS development. He/she will have the ability to understand the big picture, while managing the day-to-day implementation of the established strategies. The candidate will have an understanding and passion for emerging digital technologies and how they apply to the overall vision. The ideal candidate must be motivated by analytics and driving ROI. The Marketing Specialist will also be a motivated, goal-oriented team player who can thrive in a fast-paced environment, where flexibility, creativity, and resourcefulness are required for success.
Day-to-day responsibilities include developing effective results-oriented marketing strategies, planning and executing campaigns, as well as analyzing and reporting campaign performance to optimize ROI.
Aid the Recruiting and Marketing Specialist in planning near and long team conventional and digital marketing initiatives that align with broader strategic marking efforts.
Manage the full lifecycle of digital programs website optimization, email marketing, social media campaigns, SEO, etc.
Manage cross-channel advertising campaigns, including print, and digital, to stay on strategy and within budget requirements.
Collaborates with Institute Team to development and manage the marketing budget for the Gordon Institute.
Create, deliver, edit, and optimize marketing materials.
Develop, write and implement fresh content for Gordon Institute of Engineering Leadership website and all social media platforms. Must be a creative and effective writer.
Create and deliver ongoing student and industry spotlights, executive bios and newsletter content aimed at increasing website traffic and lead generation.
Manage comprehensive content calendar across Facebook, Twitter and LinkedIn
Analyze campaign results, draw conclusions and proactively make recommendations to optimize marketing campaigns
Education and Skills Requirements
Masters degree in Marketing or related field (Bachelors degree considered) and 5+ years experience in marketing and communications. Higher education experience preferred. Recruiting experience is a plus.
An effective mix of hands on experience developing and executing integrated marketing campaigns that drive business results
Sound analytical skills; can monitor & manage integrated campaigns against established benchmark/KPIs
Worked in an internal marketing department (preferably in a position responsible for delivering ROI)
Managed cross-channel advertising campaigns from start to end successfully
The ability to manage multiple planned and unplanned projects simultaneously
Motivated by analytics and driving ROI for the Institute
Must be Impeccably organized and have strong project management skills driven by a deep, intrinsic responsibility to meet deadlines and exceed expectations
Obsessive about the quality of your work, and thrive in a fast-paced environment
A great communicator articulate, straightforward and engaging
Proficient in word press or similar application.
Proficient with Adobe Photoshop, Illustrator and InDesign
To be considered for this position please visit our web site and apply on line at the following link: Careers@Northeastern
Northeastern University is an Equal Opportunity, Affirmative Action Educational Institution and Employer, Title IX University. Northeastern University particularly welcomes applications from minorities, women and persons with disabilities. Northeastern University is an E-Verify Employer.