POSITION SUMMARY The Director of Digital Marketing is a tech savvy, experienced marketer who will be responsible for developing and implementing the organization's digital strategy in and across digital and social media spaces. This individual will work to build brand awareness, engagement and conversions, and manage a complex ecosystem of channels including corporate websites, social media, organic (SEO) and paid search (SEM), paid display, social, blogs, email and more. The Director must demonstrate experience in leveraging web and digital channels to drive marketing success and business growth. This role will also manage KPIs using data from multiple sources, and will recommend changes for performance improvement. The Director partners with corporate communications, community outreach, IT, service lines as well as external advertising and creative agencies. This position also is responsible for monthly status reporting, planning for digital channels, strategies to drive online traffic to various digital channels, evaluating end-to-end consumer experience across multiple channels and touch points using data/analytics. The Director also assesses and launches emerging media strategies, evaluates consumer research, market conditions and competitor data, keeping the organization up to date on new developments in digital/new technologies, and operationalizing complex consumer experiences in the digital space This position supports organizational goals by providing quality customer service, participating in performance improvement efforts and demonstrating a commitment to team work and cooperation.
QUALIFICATIONS EDUCATION: Bachelor's degree in marketing, communications or business required. Master's degree preferred. LICENSE/CERTIFICATION: Valid Driver's License required. EXPERIENCE: Minimum 5 years marketing experience in digital marketing and/or social media roles required. Up-to-date knowledge and expertise in digital tools and techniques required. Strong written and verbal communication skills and the ability to explain complex ideas and technologies required. Healthcare knowledge/experience preferred.
PERFORMANCE EXPECTATIONS Demonstrates the competencies as established on the Assessment and Evaluation Tool for this position.
WORK ENVIRONMENT This position requires some travel, flexibility of hours including weekends, evenings and on-call coverage. This position requires near visual acuity, finger and hand dexterity; majority of time spent at desk and computer. This position requires walking, bending, reaching and stooping when accessing files and supplies. Position requires occasional lifting up to 10 pounds. Works with such equipment as computer terminal, fax machine, printer and copier. Essential functions of this position are listed on the Assessment and Evaluation Tool.
REPORTING RELATIONSHIP This position reports to department of leadership and supervises incumbents as assigned. The above statement reflect the general details considered necessary to describe the principle functions of the job as identified and shall not be considered as a detailed description of all work requirements that may be inherent in the position.
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AtlantiCare is an Equal Opportunity Employer. M/F/D/V