Responsible for supporting the overall marketing strategy including marketing events, brand recognition, promotions, advertising, website and social media, as well as the customer's experience with the brand at the point-of-sale, call center, etc. * Heavy emphasis on event marketing for a wide variety of events supporting internal teammate/corporate, industry/trade, and/or public audiences hosted at locations across the nation. Limited international venues. * Assist in defining and implementing strategies for utilizing latest technologies including optimal website design, social media, search engine optimization, etc., including Facebook, Twitter, YouTube, Instagram, etc. * Produce reports that analyze key performance metrics in social media, outbound email campaigns, customer reputation management, etc. * Provide support in managing customer reputation management through several social media portals such as Yelp, AutoBody-Review, etc. along with additional customer touch points including Contact Us, Better Business Bureau, Twitter, etc. * Contribute to the development and oversight of marketing strategies for center-level initiatives. * Responsible for determining current and future customer expectations through rigorous analysis of customer surveys (including NPS) and competitive intelligence. * Ensure brand standards are defined, enforced, and optimized. * Produce reports for leadership detailing key performance indicator/metrics. * Responsible for effectively utilizing opportunities to promote the company at corporate and partner levels. * Assist with development of industry-leading customer communication vehicles including industry award development, brochures, flyers, direct mail, social media, customer newsletters, etc. * Support and leverage CRM opportunities. * Ensure strong communication across business units, teammates, customers, and partners using a variety of communication tools.
Bachelor's degree in Marketing preferred, or related field mandatory. * Minimum 5+ years well-rounded and hands-on experience in corporate marketing with strong events planning experience preferably in retail services and/or automotive services. * Ability to independently manage day to day activities and projects. * Experience with both Business-to-Business, and Business-to-Consumer marketing preferred. * Intermediate analytical, business planning, financial, and problem solving skills. * Experience with creative marketing ideas, project development and implementation, and operational metrics is highly preferred. * Must be highly organized, proactive, detail and deadline oriented, with ability to concurrently handle multiple priorities while providing a high level of service to internal and external customers. * Strong communication and interpersonal skills with individuals at all levels of the organization. * Expertise with computer systems and software, including MS office, internet and social media applications, content creation software such as Adobe Creative Suite desired. * Ability to travel up to 20%.
Caliber Collision embraces diversity in the workplace and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, veteran status, gender identity or expression, or any other basis protected by local, state or federal law.
Caliber Collision didn’t get to be the nation’s largest collision repair company by accident. It’s taken an unyielding commitment to being the collision repair center of choice in every community we serve – a vision that began when our company was founded in 1997 and continues strong to this day.
To achieve this, we’re not just part of the collision repair industry - we lead it. Not only by se...tting new standards in customer service, but also by implementing cutting edge technology at every turn. This is how we’ve built a company with more than 460 convenient, state-of-the-art repair centers and growing, and why hundreds of thousands of people entrust their vehicles to us every year. So when you hand over your keys to us, you’re taking the first step toward restoring the rhythm of your life – it’s what drives us.
Our Executive Team, Central Support Staff and Customer Call Center are headquartered in Lewisville, TX, just minutes north of Dallas/Fort Worth International Airport.