Will help direct the marketing team (currently Brand Manager, Digital Marketing Specialist) in developing, implementing, and executing the association’s integrated marketing strategy promoting PLASTICS’ tradeshows, plastics, advancing plastics manufacturing, sustainability, and promoting PLASTICS properties in conjunction with the events, to include conferences, meetings, and membership.
Responsible for management and execution of integrated marketing campaigns for PLASTICS’ tradeshows, to include NPE, Re|focus Sustainability & Recycling Summit, Plastics Shop Floor Expo, Global Plastics Summit, and other tradeshows as developed.
Responsible for management and execution of PLASTICS’ tradeshows/events marketing campaigns in alignment with the association’s marketing vision, to include branding, positioning, voice, and personality of the association.
Will lead collaboration with stakeholders to develop and implement marketing campaigns for PLASTICS’ tradeshows utilizing print, digital, mobile, media, and social media channels to meet short and long term goals.
Will participate in the development of the creative strategy for PLASTICS’ tradeshow campaigns.
Will regularly report progress of all campaigns to Senior Director, Marketing, to include metrics, tracking, campaign activities, and budget activities.
Responsible for oversight of marketing channels, to include but not limited to PLASTICS’ web properties and PLASTICS’ customer/prospect databases.
Will work on collaboration with the Communications department on PLASTICS’ social media, working to tell the story of the PLASTICS’ tradeshows, its members, and plastics.
Responsible for developing metrics to monitor, measure, and track success of each campaign.
Will assist in developing and monitoring marketing budgets.
Manage and maintain vendor/agency relationships, as appropriate to responsibilities.
Will encourage and empower marketing team to explore, evaluate, and advocate best practices and implement new industry trends.
Other duties and projects as assigned by supervisor.
Have fun in job.
Education: BA/BS degree in related field is required.
Experience: 7+ years in marketing for B2B campaigns is required.
Special Knowledge, Skills and Abilities:
Proficiency in Microsoft Office Suite required.
Must have experience in managing multiple digital channels (such as websites, search engines, social media, display ads, email and mobile).
Knowledge of both traditional media and digital media programs.
Knowledge of InDesign/Illustrator programs.
Deep understanding of various media attribution models including: first touch, last touch and shared attribution.
Proficient working with: Excel, Hootsuite, Google Analytics, Google AdWords.
Creative and conceptual thinker.
Ability to work independently, with minimal supervision and manage shifting priorities, handling multiple assignments simultaneously; prioritize and meet deadlines.
Ability to plan and work on a schedule and with a budget, under sometimes very busy conditions due to specific time constraints.
Excellent organizational skills.
Must be detail oriented.
Must be customer service and team oriented.
Excellent interpersonal skills.
Excellent writing and oral communication skills.
Ability to travel and work overtime as required.
Additional Salary Information: Interested Applicants should send cover letter, salary reqs, and resume to:
Mail: HR-Marketing Dept., Plastics Industry Association, 1425 K St., NW, Ste. 500, Washington DC 20005.
About Plastics Industry Association (formerly known as SPI - The Plastics Industry Trade Association)
Founded in 1937, SPI: The Plastics Industry Trade Association promotes growth in the $373 billion U.S. plastics industry. Representing nearly 900,000 American workers in the third largest U.S. manufacturing industry, SPI delivers advocacy, market research, industry promotion, and the fostering of business relationships and zero waste strategies. SPI also owns and produces the international NPE trade show. All profits from NPE are reinvested into SPI’s industry services