GKIC is THE global community for entrepreneurs. We are a membership-based organization providing cutting edge business and marketing strategies, products, services, and information focused on supporting and empowering small business success.
The Director of Marketing will create and lead the marketing team in a strategic positioning of the GKIC brand(s) in the business space and industry, the product positioning within the chosen target markets, oversee event marketing to maximize attendance and bring to market the best coaching programs available. The overarching goals of increasing membership, continuity income, product sales revenue, and event attendance will be directly correlated to maximizing the value proposition of the community GKIC serves.
Key responsibilities of the Director of Marketing will be to lead the way in five key areas: acquisition, conversion, retention, lifetime value, and referrals. It will be the Director of Marketing’s job to help lead the way strategically, work with the various players to successfully employ those strategies within a timely manner and ensure buy-in, education, and growth of all those they work with.
Specific responsibilities include market development, market research and strategies, company and product positioning, branding, competitive analysis, distribution strategies, pricing strategies, marketing communications, events/trade-shows, promotions and advertising, coordination with sales, and hiring and directing the day-to-day activities of marketing staff.
- Define and execute a marketing strategy, in concert with the organization's strategic objectives
- Set and manage a marketing budget
- Manage and develop a team
- Manage quantity and quality of marketing team’s work
- Communicate and coordinate marketing efforts within the organization
- Leadership, Team Orientation
- Strategic Thinking
- Financial Management, Business Acumen
- Communication Proficiency
- Presentation Skills
We offer a great work atmosphere with company benefits that include:
- Competitive Salary
- 401K with company match
- On-site Fitness Center