Marketing and Communications Manager

JOB SUMMARY:

Work closely with the Director of Admissions and the Director of Development to develop and implement a broad, comprehensive, and strategic marketing and branding plan designed to promote enrollment and fundraising.

Full-time, year-round position.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Support the development of content and execution of the annual marketing and campaign plans that engage internal and external constituents in the support and promotion of the school.

Oversee the production of a variety of materials meant to increase the school’s visibility and competitive positioning, and enhance the public’s perception of the school.

Collaborate with the Admissions team and the Development Office to:

• Develop strategies to recruit prospective students and engage alumni and families.
• Develop a comprehensive publications program (concept, design, content, editorial, and production for paper and electronic communications) that reaches and influences the school’s target audiences.
• Write press releases
• Shape and maintain the strategic and creative direction of the school’s website.
• Manage an integrated online presence on social media platforms.
• Work across all departments to trumpet student activities and successes.
• Assist with writing speeches for the Head of School.
• Cultivate and maintain working relationships between the academy and the media
• Supervise professional consultants contracted to address communication and marketing goals.

OTHER DUTIES:

Participation in occasional evenings and weekends in support of special academy events required.